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Ambient advertising - an intrusion of consumers private sphere?
Language
English
English
Book
Paperback
Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Mar...
Full description
Libristo code: 01614371
?
53 b
53 b
22.36
€
včetně DPH
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Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: 1,1, University of Queensland, course: Master of Creative Advertising, 23 entries in the bibliography, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place in Germany.
About the book
Full name
Ambient advertising - an intrusion of consumers private sphere?
Author
Bastian Storch
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
20
EAN
9783640175062
ISBN
3640175069
Libristo code
01614371
Publishers
Grin Publishing
Weight
54
Dimensions
178 x 254 x 3
