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Advertising
Language
English
English
Book
Hardback
Presents research in the study of the types and trends of various advertising techniques. This book...
Full description
Libristo code: 01372154
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388 b
388 b
164.30
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Hardback
206.48
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Presents research in the study of the types and trends of various advertising techniques. This book discusses topics that include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; and, more.
About the book
Full name
Advertising
Author
Evelyn P Mann
Language
English
English
Binding
Book - Hardback
Date of issue
2012
Number of pages
156
EAN
9781613246795
ISBN
161324679X
Libristo code
01372154
Publishers
Nova Science Publishers Inc
Weight
350
Dimensions
164 x 235 x 15
