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Advertising, The Uneasy Persuasion (RLE Advertising)

Language EnglishEnglish
Book Hardback
Book Advertising, The Uneasy Persuasion (RLE Advertising) Michael Schudson
Libristo code: 06735975
Publishers Taylor & Francis Ltd, March 2013
This is an account of advertising as business and social institution. Instead of fuelling the indign... Full description
? points 525 b
222.21 € včetně DPH
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This is an account of advertising as business and social institution. Instead of fuelling the indignation surrounding the industry, or feeding fantasies of manipulation, it presents an assessment of advertising in its wider sociological and historical framework.

About the book

Full name Advertising, The Uneasy Persuasion (RLE Advertising)
Author Michael Schudson
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 336
EAN 9780415817936
ISBN 9780415817936
Libristo code 06735975
Publishers Taylor & Francis Ltd
Weight 658
Dimensions 156 x 234 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Society & culture: general
Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
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