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Advertising, Promotion, and other aspects of Integrated Marketing Communications

Language EnglishEnglish
Book Paperback
Book Advertising, Promotion, and other aspects of Integrated Marketing Communications J. Craig Andrews
Libristo code: 14571107
Publishers Cengage, August 2017
? points 281 b
118.70 € včetně DPH
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About the book

Full name Advertising, Promotion, and other aspects of Integrated Marketing Communications
Author J. Craig Andrews, Terence A. Shimp
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 635
EAN 9781337282659
ISBN 1337282650
Libristo code 14571107
Publishers Cengage
Weight 1474
Dimensions 214 x 275 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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