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Advertising Campaign Design

Language EnglishEnglish
Book Hardback
Book Advertising Campaign Design Robyn Blakeman
Libristo code: 06301502
Publishers Taylor & Francis Ltd, August 2011
The author's step-by-step approach to campaign design dissects the creative process necessary to des... Full description
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

About the book

Full name Advertising Campaign Design
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 247
EAN 9780765625526
ISBN 9780765625526
Libristo code 06301502
Weight 476
Dimensions 152 x 229 x 19
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