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Advances in Advertising Research (Vol. IV)

Language EnglishEnglish
Book Hardback
Book Advances in Advertising Research (Vol. IV) Sara Rosengren
Libristo code: 01688652
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, May 2013
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volum... Full description
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising . The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

About the book

Full name Advances in Advertising Research (Vol. IV)
Author Sara Rosengren, Micael Dahlen, Shintaro Okazaki
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 407
EAN 9783658023645
ISBN 3658023643
Libristo code 01688652
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 648
Dimensions 216 x 154 x 29

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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