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Advanced Methods of Marketing Research

Language EnglishEnglish
Book Paperback
Book Advanced Methods of Marketing Research Richard P. Bagozzi
Libristo code: 05081200
Publishers John Wiley and Sons Ltd, June 1994
Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Re... Full description
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Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

About the book

Full name Advanced Methods of Marketing Research
Author Richard P. Bagozzi
Language English
Binding Book - Paperback
Date of issue 1994
Number of pages 428
EAN 9781557865496
ISBN 1557865493
Libristo code 05081200
Publishers John Wiley and Sons Ltd
Weight 790
Dimensions 191 x 235 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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