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ABC's of Library Promotion

Language EnglishEnglish
Book Hardback
Book ABC's of Library Promotion Steve Sherman
Libristo code: 04926180
Publishers Scarecrow Press, June 1992
The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-a... Full description
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The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes.

About the book

Full name ABC's of Library Promotion
Author Steve Sherman
Language English
Binding Book - Hardback
Date of issue 1992
Number of pages 262
EAN 9780810825697
ISBN 0810825694
Libristo code 04926180
Publishers Scarecrow Press
Weight 454
Dimensions 140 x 226 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > Library, archive & information management
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