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Aaker on Branding

Language EnglishEnglish
Book Hardback
Book Aaker on Branding David Aaker
Libristo code: 08801555
Publishers Morgan James Publishing llc, July 2014
Aaker on Branding presents in a compact form the twenty essential principles of branding that will l... Full description
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Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad unders

About the book

Full name Aaker on Branding
Author David Aaker
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 220
EAN 9781614488705
ISBN 9781614488705
Libristo code 08801555
Weight 484
Dimensions 237 x 156 x 20
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