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42 Rules for Applying Google Analytics

Language EnglishEnglish
Book Paperback
Book 42 Rules for Applying Google Analytics Rob Sanders
Libristo code: 08787522
Publishers Super Star Press, March 2012
42 Rules for Applying Google Analytics is understanding a visitor's journey through your website the... Full description
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42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.

About the book

Full name 42 Rules for Applying Google Analytics
Author Rob Sanders
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 122
EAN 9781607730408
ISBN 9781607730408
Libristo code 08787522
Publishers Super Star Press
Weight 168
Dimensions 216 x 140 x 6
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