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Powerful Tools for Better Planning Marketing and Evaluation. This is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. It includes examples of technology platforms, software, cloud-based systems, case studies, checklists, financial investments, educational resources, and other valuable information. Each chapter addresses the key competencies standards of the Meeting Professionals International Event Management International Competency Standards EMICS. Each technology platform will directly support one of the standards identified through EMICS to ensure