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138 Ways to Generate New, First-time Gifts

Language EnglishEnglish
Book Paperback
Book 138 Ways to Generate New, First-time Gifts Mgr
Libristo code: 04952149
Publishers John Wiley & Sons Inc, July 2013
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and prof... Full description
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Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more. Important topics covered include: Motivating non-donors Attracting first-time corporate donors Annual giving strategies: Restricted gifts Employee giving Social media outreach In-kind gifts Increasing return on direct mail appeals Online giving Prospect research Monthly and annual appeals Expanding your prospect database Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

About the book

Full name 138 Ways to Generate New, First-time Gifts
Author Mgr, Scott C. Stevenson
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 52
EAN 9781118691755
ISBN 111869175X
Libristo code 04952149
Publishers John Wiley & Sons Inc
Weight 116
Dimensions 278 x 217 x 4

Categories

Economics, Finance, Business & Management > Finance & accounting > Finance > Corporate finance
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Non-profitmaking organizations
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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